Compare and contrast the work and lives of Walter Gropius and Oscar Essay

Compare and contrast the work and lives of Walter Gropius and Oscar Niemeyer - Essay Example The art of architecture is not in its defiance of function, but in its ability to create a form through which functioning within the structure takes on meaning. Walter Gropius created a school in which the exploration of craft, art, and the functionality of a building through the form of its design was explored. His theories on teaching were based upon ideas of innovation and his students were encouraged to create their world by working with materials so that they could find how they could be used in expressive and innovative ways. Gropius must be understood to understand how the rest of Modernity through architecture has been achieved. Oscar Niemeyer is still a working architect, even at the age of 106. At the age of 101 he wrote his memoirs, explaining the trajectory of his life and how his politics prevented his work in the West and despite them he was still able to contribute to architecture because of his beautiful and extraordinary curvaceous forms. Although he was a Communist and he was dealing with the world as it was conditioned during the 1940s and 1950s to deny those who believed in Communist politics to work, he was still able to be a contributing architect to the UN building and to build beautiful works of art within which public functions could be accomplished. Gropius and Niemeyer were contemporaries, although Niemeyer was younger. Their histories intersect in the United States where the German born Gropius had migrated to Boston and Niemeyer was asked to become the dean of the Harvard Graduate School of Design, the second post that he would have to decline because of his associations with the Communist Party and the political climate in the 1950s. Walter Gropius Walter Gropius was born in 1883 and died in 1969, leaving behind a legacy of innovation and a history of teaching those ideas that he came to discover. Along with Oscar Niemeyer, who is the second subject of this paper, was a pioneer of modern architecture and ideas on form. Lupfer, Sige l, and Gropius write that without knowledge about Gropius, Modern architecture cannot be understood. His ability to communicate was his most powerful resource as he could not draw well.1 Therefore it was necessary for his associates to create what he could describe, his work the result of collaborations with those who could put into a drawing what he could not. His ability to communicate resulted in founding the Staatliches Bauhaus, or more commonly just referred to as the Bauhaus, was a school that was focused on the arts and craft.2 Craft is often seen as something less in modern interpretations, but the true idea of craft is the ability to build something that is high quality and with fine design. It might be said that art interprets life while craft enables it. Something is crafted when raw materials are developed into something that can be used in the everyday. Gropius said that â€Å"Let us then create a new guild of craftsmen without the class distinctions that raise an arro gant barrier between craftsman and artist!†3 Of course, not all art is interpretation and not all craft is used in the everyday, but it is a good way to consider the two. The Bauhaus was likely the direct result of the

Genetically Modified Food and Crops Essay Example for Free

Genetically Modified Food and Crops Essay Abstract Since the 1980s scientists have been altering crops, including some of the food we eat (Fairly Gaskins, 2000). Genetically modified food has always been a concern for many people. I find the concerns to be unwarranted because there has never been a negative health report due to the fact of consuming GM foods. Biotechnology gives us the best means for solving the worlds food shortage now and in the future. Genetically modified crop plants are now grown on nearly 150 million acres in the United States alone, helping farmers to increase yields, reduce pesticide spraying, and save topsoil (Conko Miller, 2011). What are we actually eating? Looking at ingredients on the back of a product was almost considered out of the ordinary ten to fifteen years ago. But now it is one of the most important factors in the decision on whether or not a consumer will buy the product. In all the research I conducted there was never a proven harmful effect from genetic engineering. However, the benefits are scientifically proven which gives genetically modified crops the advantage over traditional farming. The proposed ideas and research by scientist show that a lot more can be done with GM food other than eating it. Globalization of GM crops is becoming apparent as well as GM crop commercialization. _Keywords: GM Food, GM Crops, Genetically engineered crops, Biotechnology, GM organisms._ Genetically modified organisms can be defined as organisms in which the genetic material (DNA) has been altered in a way that does not occur naturally. The technology is often called biotechnology and it allows selected individual genes to be transferred from one organism into another (World Health Organization, 2002). For more than twenty years of scientific,  humanitarian, and financial success genetic engineering has been applied to agriculture. This has been accomplished without injury to a single person or damage to the ecosystem. However, activists are still fighting the use of genetically modified crops (Conko Miller 2011). Millions of people around the world suffer from malnutrition and with the steep projected increase of our worlds population in the next fifty years a change needs to be made. Genetically modified crops increase yield, nutrition and uses fewer pesticides all without proven negative effects. GM crops and all its benefits make it the gateway for the worlds agriculture success. Genetically modified crops are becoming the building blocks for agriculture advancements. Scientists are continually working to create more benefits for consumers as well as farmers. The main concern of GM foods is negative health risks however, they are actually more beneficial. GM foods have longer shelf life, contain higher nutritional value and are safer to eat. For example, GM corn has lower fungal toxin content then non-GM corn, and farmers typically produce GM crops using fewer pesticides, herbicides and fertilizers (Tyson, 2001). By drastically reducing the use of chemicals on the plants it provides a major improvement for the consumers safety and nourishment. Because scientists slightly tweak the DNA of the plants with other genes it is possible that food allergens may end up in GM products. Steve Taylor, a scientists at the University of Nebraska states that, the food-allergy threat is small because food  engineers now avoid using genes from nuts and other common food all ergens. The benefits of genetic engineering justify the risk (Fairley Gaskins 2000). Products from biotechnology are no less safe than traditionally bred crops. According to Dr. Prakash, genetically improved products are subjected to intensive testing, while conventional varieties have never been subjected to any such regulation for food safety or environmental impact (Prakash, 2000). Every GM food that is currently available on the international market has already passed risk assessments and is not likely to pose a risk for the consumers. No effects have been shown and GM foods will continue to be regulated in more and more countries (World Health Organization, 2002). GM crops are never expected to present a health risk  and therefore should reassure government officials worldwide in the use of this technology. Another concern of GM technology is the effect it has on the environment. The environmental risks of biotechnology are also unidentified just like the health trepidations. No scientific evidence proves that GM crops are harmful to the environment. U.S. officials pointed out that scientists in Europe had been unable to find any evidence of added risk to human health or the environment from any GM crop variety developed to date. In fact, none of the studies by Europe found any scientific evidence of added harm to humans or the environment (Paarlberg, 2003). GM engineering will actually help the environment rather than harm it. In the U.S. alone farmers annually administer more than nine hundred seventy million tons of insect and plant killers. Now GM crops have the ability of containing their own insect and plant killing gene which means the farmers can use fewer chemicals (Tyson, 2001). To ensure that the environment is remaining safe, risk assessments are conducted for the GM product as well as the area in which the crop will grow (World Health Organization, 2002). Furthermore, the United Nations Environment Program has used funding for developing countries to implement biosafety regulations for GM crops. The UNEP wants these regulations implemented before any crop is planted no matter the cost or delay (Paarlberg, 2003). Since 2011, The U.S. Department of Agriculture has approved seventy four different GM crops. In each case the crops data was reviewed for several years and each concluded that they will have no significant environmental impact (Conko Miller 2011). These precautionary measures toward genetically modified crops allow the government to regulate farming actions and safeguard the environment. The initial reason GM organisms were created was to improve crop production. The GM crops currently on the market are mainly aimed at an increased level of crop protection through the introduction of resistance against plant diseases caused by insects or viruses or through increased tolerance towards herbicides (Tyson, 2001). Producers are getting a lot more for a lot less which translates to products with lower prices. The improved production of  crops and technology accounts for the lowered costs and have forced tremendous competition in the herbicide and insecticide markets (Prakash, 2000). This also helps traditional farmers because it now allows them to buy these products at a cheaper cost. In fifty years the world population could exceed eleven billion people unfortunately, the current food supply is not expanding at the same rate. Because of this, GM crops need to expand and gain popularity over traditional farming. Global GM crop farming in 1999 covered about one hundred million acres (Tyson, 2001). Now, genetically modified crop plants are grown on nearly one hundred fifty million acres in the United States alone (Conko Miller 2011). These statistics show that GM crop farming is rapidly expanding and the benefits are obvious. Biotechnology and its productivity give us the best chance to safely solve the food needs of today and the future. Poor farmers in tropical countries face problems such as crop pests, drought and low soil fertility (Paarlberg, 2003). These are the people who annually struggle to produce enough food for their families. Bugs, drought and disease destroy many acres of farmland every year. Fortunately scientists are creating GM crops with built in resistance to insects and diseases. GM Crops are also being developed that can grow in deserts or near salt water which allows more area for farming (Fairley Gaskins, 2011). Because GM crops are now being built in with these resistances farmers wont experience huge financial setbacks caused by pests killing their plants. Since the majority of malnutrition people in the world live in developing countries this opens up the opportunity for them to increase crop yield and provide enough food for everyone. Also, in developing countries people often have to survive off a single staple that own its own doesnt supply sufficient amounts of nutrients. Food scientist hope to solve this problem by creating crops equipped with vitamins and minerals. According to Tyson, one of the most promising is golden rice, which can stimulate our bodies to generate vitamin A. In the developing world, vitamin-A deficiency kills two million children each year (Tyson, 2001). A development through GM foods may be able to save two million people which would be a life changing breakthrough. Scientists are also trying to perfect eatable vaccines. They are genetically adding vaccines to tomatoes and bananas, since traditional  vaccines are expensive to manufacture and require specialized storage. Eatable vaccines, will be easier to transport, store, and administer in third world countries (Tyson, 2001). Biotechnology holds unlimited potential for areas of the world where poverty and poor agricultural conditions make farming challenging. The U.S. needs to ensure the people of these countries that GM food is safe and will be nothing but beneficial to the ir people. Genetic engineering is a crucial factor in agricultural productivity and if it continues to safely expand it could help meet the problematic food challenges that have already started. Genetic engineering holds great possibilities that could change the world. Simply peeling back a banana infused with antibiotics could be the next breakthrough science has to offer. Biotechnology continues to show safety is not an issue. GM farmers are now administering fewer chemicals on their crops. This reduces the amount of air pollution and water contamination in the environment. Genetic modifications were being made since farming started. Farmers always crossed bred the most successful plants year to year and without any concerns from the public. Today, scientist have a better understanding of how genetic modifications work making it safer for the consumers. However, government regulations are still implemented just for precautionary purposes. The United States is fortunate enough to grow numerous varieties of crops and also have the ability to choose the method of how they are grown. Unfortunately, not every country has these advantages. Genetically modified products allow these developing nations to grow crops at a more productive rate. Commercialization of genetically modified agriculture needs to be strictly monitored to make sure regulations are followed. Over industrialization of farming today is negatively viewed therefore making it essential that a golden mean is set for genetically modified products. BIBLIOGRAPHY: Fairley, P., Gaskins, P. (2000). Food Fight!. _Scholastic Choices_, _15_(8), 16. CONKO, G., MILLER, H. I. (2011). The Rush to Condemn Genetically Modified Crops. _Policy Review_, (165), 69-82. World Health Orginization. (2002). Retrieved from website: http://www.who.int/foodsafety/publications/biotech/20questions/en/index.html Tyson, P. T. (2001, April 12). _Harvest of fear_. Retrieved from http://www.pbs.org/wgbh/harvest/exist/ Prakash, C. (2000). Genetically engineered crops can feed the world!. Retrieved from http://www.21stcenturysciencetech.com/articles/biotech.html Paarlberg, R. L. (2003). Reinvigorating genetically modified crops. _Issues in Science and Technology, 19_(3), 86-92. Retrieved from http://ezproxy.sju.edu/login?url=http://search.proquest.com/docview/195920735?accountid=14071

The effects of positive illusions on relationship quality

The effects of positive illusions on relationship quality A general presumption in the study of interpersonal relationships is that closeness is a significant, desired, and necessary characteristic of relationship satisfaction (Berscheid, Snyder, Omoto, 1989). According to Berscheid et al. (1989) partners physical proximity is a requirement for closeness and relationship satisfaction. However there is mixed evidence regarding reported levels of satisfaction in relationships where partners are physically separate (i.e. long distance romantic relationships, LDRRs). Because partners in LDRRs presumably have less face-to-face (FtF) interaction than partners in close proximal romantic relationships (CPRRs), the literature infers that partners in LDRRs should report lower levels of satisfaction than partners in CPRRs. Indeed, some research suggests that partners in LDRRs report lower levels of satisfaction than partners in CPRRs (Van Horn, Arnone, Nesbitt, Desilets, Sears, Giffin, Brudi, 1997). Counterintuitively, Guldner and Swenson (1995) fou nd no differences in levels of satisfaction, intimacy and trust between LDRRs and CPRRs. Limited amounts of research addresses these divergent findings with regards to relationship quality measures (i.e. satisfaction, optimism, intimacy) in LDRRs and CPRRs. The present research suggests that positive illusions, defined broadly as motivated cognitive construal processes, help to elucidate these conflicting findings. Recent research shows that positive illusions are more apparent in LDRRs than in CPRRs (Stafford Merolla, 2007). Because Murray, Holmes, and Griffin (1996a) propose that positive illusions decrease relational uncertainty, the present study suggests that partners in LDRRs use positive illusions more than partners in CDRRs because their lack of FtF interaction heightens relationship uncertainty. Positive Illusions According to Murray, Holmes, and Griffin (1996b pp), positive illusions are qualities that people see in their partners that their partners do not see in themselves. They are the result of motivated cognitive processes whereby people exaggerate the qualities and traits of their partner and understate their weaknesses in the face of relationship doubt and uncertainty (Murray et al. 1996a). Murray, Holmes, and Griffin (1996a) argue that people develop positive illusions of their romantic partners organically through the development of their relationship. They claim that developing romantic relationships are replete with uncertainty. In the beginning of a relationship, people are learning to understand and predict their partners behavior. In order to maintain security in and certainty of the relationship, people adjust their cognitions about their partner, focusing on their virtues. Building on past literature regarding self-fulfilling effects of perceptions, they argue that by focusing on the positive aspects of their partner, people will tend to have positive interactions with their partner that contribute to a favorable view of their partner as the right person (e.g. Snyder, Tanke, Berscheid, 1977). As relationships develop, partners become more interdependent and their investments increase (e.g., Levinger, 1983). Furthermore, over time, partners become more aware of each others inherent shortcomings threatening their beliefs and idealizations that their partner is the right person. According to Murray and colleagues (1996a), as these realities grow more apparent, people become motivated to maintain confidence in their relationship and their partner provoking the idealization process. Research has shown that positive illusions have self-fulfilling effects. Specifically, intimates who idealize their partner experience greater decreases in relationship doubt and relationship conflict as well as greater increases in relationship satisfaction than intimates who do not idealize their partners (Murray et al., 1996a, 1996b). Murray and Holmes (1997) found that partners in both dating and married relationships who idealized each other experienced greater love, greater trust and less ambivalence in their relationships than those intimates who did not idealize each other. In a longitudinal follow-up study the authors found that among dating couples, those people that held stronger illusions about their partner (i.e. more idealistic perceptions of their partner) initially were less likely to terminate the relationship than those individuals who held less idealistic illusions about their partners. Given that positive illusions fend off relational uncertainty (Murray et al., 1996a), the present research will examine whether associations between relational uncertainty and positive illusions are moderated by relationship type (i.e. LDRRs vs. CPRRs). Specifically, this study will address whether relationships marked by greater uncertainty (i.e. LDRRs) are likely to engender the use of positive illusions. Recent research suggests that couples in LDRRs are more likely to use positive illusions than couples in CPRRs (Stafford Merolla, 2007). They suggest a possible reason for this phenomenon. Idealizations stem from a lack of FtF interaction, a hallmark of LDRRs. Indeed they found that idealizations in LDRRs were a) more apparent than in CPRRs, b) related to a lack of FtF communication, and c) related to increased optimism about the future of the relationship. Although initial evidence supports the idea that positive illusions are used as a way to cope with the lack of FtF interaction in LDRRs, there are a number of limitations that need to be addressed (small sample size, possibility of other mediated channels of communication). Future research should address these limitations and offer alternative explanations for why positive illusions are more apparent in LDRRs than in CPRRs. This is because the divergences between the two relationship types are presumably not limited to quantity of FtF interaction, but having substantive qualitative differences Because Murray, et al. (1996a) suggests that positive illusions decrease relational uncertainty, the present study suggests that partners in LDRRs use positive illusions more than partners in CDRRs because they face greater relational uncertainty. Supporting this idea, Sahlstein (2004) interviewed partners in LDRRs and found that approximately 12% of couples interviewed reported that time apart creates uncertainty and unknowns because partners are not sharing experiences. In addition, Sahlstein (1996) found that partners in LDRRs and CPRRs who were more certain of interaction rituals (i.e., interaction that occurs in a fixed manner at a fixed time) were more likely to report higher relationship satisfaction than partners who were not certain of interaction rituals. Relational Uncertainty According to Knobloch and Solomon (2002b), romantic relationships are prime contexts for experiencing uncertainty. Relational uncertainty is the degree of confidence that people have in their perceptions of involvement within interpersonal associations (Knobloch Solomon, 1999).There are three main sources of relational uncertainty that arise in romantic relationships: self uncertainty, partner uncertainty, and relationship uncertainty (Knobloch Solomon, 1999; Knobloch, Solomon, Cruz, 2001). Self uncertainty includes partners reservations about their own involvement in the romantic relationship. Partner uncertainty involves peoples doubts about their partners participation in the relationship. Relationship uncertainty constitutes doubts about the relationship itself. During relationship development, people are learning to navigate, understand, and predict their partners behavior. People experience uncertainty about their own and their partners goals, beliefs, emotional states, etc. (Berger, 1995). Because relational uncertainty is a negative aversive state, partners are motivated to reduce this feeling, especially if they want to remain committed to their partner and their relationship. Prior research has found that relational uncertainty is positively related to negative relationship outcomes such as jealousy (Knobloch, Solomon, Cruz, 2001) and negatively related to positive relationship outcomes such as intimacy (Knobloch Solomon, 2002; Thesis Solomon, 2008). Because LDRRs are characterized by relational uncertainty (Cameron Ross, 2007; Shalstein, 2004) and experienced uncertainty is linked to negative relational outcomes (decreases in intimacy, increase in jealousy), the present study will investigate the moderating effects of relationship type (LDRR or CPRR) on the relationship between relational uncertainty and positive illusions, as well as relationship quality measures (i.e., satisfaction, intimacy, optimism). Outline of proposed study and hypotheses The present study contributes to the growing literature on LDRRs by investigating a mediation model of relationship satisfaction moderated by relationship type (LDRR or CPRR) in order to explain how and why partners in LDRRs differ from partners in CPRRs in reports of relationship quality measures (i.e. satisfaction, intimacy, optimism). Within such parameters, this work focuses on positive illusions as a possible mediator of the relationship between relational uncertainty and relationship quality (i.e. satisfaction, closeness and optimism). In addition, the current study suggests that relationship type (LDRRs or CPRRs) will moderate the relationship between relational uncertainty and positive illusions (mediator variable) such that relational uncertainty will be associated with greater positive illusions for partner in LDRRs than partners in CPRRs. This study is a 2 (relationship type: LDRR vs. CPRR) x 2 (relational certainty: low vs. high) x 2 (positive illusions: low vs. high) bet ween groups factorial design. The dependent measures are relationship satisfaction, intimacy, and optimism. Hypotheses Prior research indicates that relational uncertainty is associated with jealousy (Knobloch et al, 2001), negative emotion (Aune et al., 1994), and decreased liking for a romantic partner (Kellerman Reynolds). Additionally, research suggests that uncertainty reduction fosters feelings of intimacy (Knobloch Solomon; Theiss Solomon, 2008). In line with this research, the present study proposes: H1: People who are uncertain about their relationship will report lower levels of satisfaction and intimacy in their relationship than people who are certain about their relationship. Murray et al (1996a) argue that positive illusions develop naturally through relationship progression. According to them, partners idealize their partners exaggerating their qualities and understating their weaknesses in the face of relational uncertainty. In addition, Stafford and Merolla (2007) suggest that lack of FtF interaction leads partners in LDRRs to idealize their partners more than partners in CPRRs. They also found that positive illusions in LDRRs were related to feelings of optimism about the future of their relationship. These findings, taken together, suggest that positive illusions act as a coping mechanism for partners who face relational uncertainty. Formally stated: H2: People who are uncertain about their relationship will idealize their partners more than those people who are certain about their relationship. H3: People who idealize their partner will be more satisfied with and optimistic about their relationship than people who do not idealize their partner. H4: People who are in LDRRs will be more likely to idealize their partner than people who are in CPRRs. Even though some research suggests otherwise (Van Horn, Arnone, Nesbitt, Desilets, Sears, Giffin, Brudi, 1997; Helgeson, 1994a), partners in LDRRs have been found to report similar levels of satisfaction, trust, and intimacy as partners in CPRRs (Guldner Swenson, 1995). Counterintuitively, these divergent findings suggest that partners in LDRRs and CPRRs do not significantly differ on their reports of satisfaction. Formally stated: H5: People who are in LDRRs will report similar levels of relationship satisfaction as people in CPRRs. Proposed Study Two hundred (25 people per cell) partners who are currently in a LDRR or a CPRR will be asked to participate in the present study (the interest in this study is with individual responses not that of the dyad). Participants will be asked to fill out an informed consent form. Then a questionnaire will be given to each participant. This questionnaire will include a question about relationship status, as well as measures of relational uncertainty, positive illusions, satisfaction, intimacy, and optimism. In addition, participants will be asked to fill out a demographic questionnaire (age, length of relationship, attachment style, etc.) Results Overview of Analytic Strategy Given that couples in contrast to individuals served as participants, partners responses will likely be interdependent. Advised by Kenney (1988), couples will serve as the unit of analysis. Hypothesis 1 predicts that people who are certain about their relationship will report lower levels of satisfaction and intimacy than people who are certain about their relationships. A MANOVA will be conducted with sex as the within-dyad factor and relational certainty (low or high) as the between subjects factor. Hypothesis 2 predicts that uncertain people will idealize their partners more than those people who are certain. A MANOVA will be conducted with sex as the within-dyad factor and relational certainty as the between subjects factor. Hypothesis 3 predicts that people who idealize their partner more will be more satisfied than people who do not idealize their partner. A MANOVA will be conducted with sex as the within-dyad factor and positive illusions (high or low) as the between subjects factor. Hypotheses 4 and 5 predict that people in LDRRs will idealize their partner more than people in CPRRS but that both partners in LDRRs and in CPRRs will report similar levels of satis faction. A MANOVA will be conducted with sex as the within-dyad factor and relationship type (LDRR or CPRR) as the between subjects factor. Discussion The purpose of the current research is to add to the burgeoning literature on LDRRs. Specifically, the goal is to show that positive illusions mediate the relationship between relational uncertainty and relationship quality measures. In addition, the present study suggests that relationship type moderates the relationship between relational uncertainty and positive illusions. If the proposed hypotheses are supported, there will be implications for future research focused on positive illusions and LDRRs. Specifically, the results of this study could be applied to a therapeutic setting. If positive illusions are found to be related to positive relationship outcomes then therapists could teach couples to use this coping technique as a way to deal with the stress of maintaining a LDRR. One limitation of the proposed study is that the variables of interest are measured not manipulated. If the present results are supported, future research should attempt to manipulate relational uncertainty to determine if there is a causal relationship between uncertainty, positive illusions, and relationship quality measures. Although to date there are no relational uncertainty manipulations, future research should modify the self uncertainty priming procedure discussed in Hogg, Sherman, Dierselhuis, Maitner, and MoYtt (2007) for this purpose. In addition to conducting experiments, future research should also study other possible moderators of the proposed model. For example, attachment style as a moderator, do insecurely attached partners feel even more uncertain in LDRR than securely attached partners? If so, would they be even more or less likely to use positive illusions. Future research should address these intriguing questions. The present study also brings up a number of conceptual issues and questions. For example, although positive illusions counteract doubts people hold about the realities of their partners imperfections and relationship problems, are there some more severe relationship problems that should not be construed and instead be directly addressed? Recent research suggests that these cognitive construal processes are maladaptive for partners who face more severe or frequent relationship problems (McNulty, OMara Karney, 2008). In a longitudinal study, McNulty et al. (2008) found that although positive illusions led to greater marital satisfaction in healthy marriages (i.e., less relationship problems and observed negative behavior), these cognitive processes also led to a decrease in marital satisfaction for those partners in troubled marriages. The authors suggest that partners who face mild marital problems may benefit from using positive illusions rather than facing potential conflict in ad dressing these problems. However, employing positive illusions to cope with relationships marked by more sever marital problems (physical or psychological abuse) may just exacerbate these problems over time. In relation to LDRRs, perhaps partners should not employ positive illusions over long periods of time and instead directly address problems associated with negotiating time apart if they want to ensure the future of their relationship. Another interesting issue that arises deals with how partners in LDRRs that idealize their partner fair when they make a transition from LDRR to CPRR. Recent work by Stafford and Merolla (2007) found that upon transitioning to a CPRR, people formerly in LDRRs who idealized their partner were more likely to terminate their relationship than people formerly in LDRRs who idealized their partner less. This suggests that although positive illusions might act as a coping strategy for partners who deal with high relational uncertainty, this strategy does not seem to work when the relationship type changes.

Reservoir Dogs... :: Movie Film Reservoir Dogs Essays

Reservoir Dogs... The first time I saw Reservoir Dogs I knew it was something different (I didn?t see any Tarantino?s films before). It was the first time I payed more attention to the characters dialogue than to the visual appearance of the film itself The dialogues in Tarantino?s films are its more powerful resource. They both tells the story and sets the mood for it. I remember I was reading Stephen King?s ?The Dead Zone? when I got hold of Tarantino?s screenplay for Reservoir Dogs. I left Stephen King for a while and read the screenplay in one sitting (I didn?t get much sleep that night). I got so carried away I couldn?t stop until Mr White died ?blown out of frame, leaving it empty?. It was brilliant. For me there is always an overlap between comics and film. Before a film is shot, most of the time a storyboard is done to show the cameras? angles and perspectives of the shot. I just see a storyboard like a comicbook with equal sized panels and more (or less) depending on what you want to show in-between key panels for the story (that?s the reason why so many comic artists sometimes are hired for storyboarding). Telling a story is the main aim for films and comicbooks . In films, the director (in comics is the penciller) is in charge of how the story is told. I will analyse some of Tarantino?s influences in Reservoir Dogs and his trademarks (he?s got such a distinctive style in directing, that you can just tell a film is made by him by just watching a couple of scenes of any movie he has made). I thought it may be interesting to include a chapter in this essay paying special attention to comicbooks that influenced Tarantino?s films such as ?Fantastic Four?(in reservoir Dogs Mr Orange is influenced by the Thing) and ~?Si1ver Surfer? (Tarantino included this character in some of the dialogue in ?Crimson Tide). But then I thought ?Tarantino references the Bible in Jules dialogue in Pulp Fiction?. I did a comicbook about the Bible when I was doing my Foundation Course in MAD (Kent Institute of Art & Design). Violence, sex and betrayal are themes that appear in Tarantino?s films as well as in some of the comics I?ve done. I thought I?ll give a chapter to talk about it.

Investigating the Use of Inclusive Design in Public Places and Architecture

Draft: Investigating The usage of inclusive design in public topographic points and architecture Purpose The chief purpose of the check, is to briefly investigate and explicate methods used in order to make an across-the-board enviourment in architecture, for people with assorted types of disablements. Assorted subjects, which will reason to the concluding solution, will be the history, standard methods used for Barrier-free design and instances surveies demoing assorted s methods being implanted to make such an inclusive and non-stereotypical enviourment. Definition of Inclusive Design. Inclusive Design which can be besides known as Design-for-all, Lifespan design, Barrier Free Design and Human-Centered Design is a motion aimed in making merchandises, enviourments and communications.which are functional and safe. Inclusive design is largely aimed to make a non discrimitive and stereotyped enviourment which suits the demand to accommodate to all types of users chiefly disabled, without the demand of add-on aid. this helps to make a autonomous society. ( EBDFID p135 ) . Harmonizing to the Book â€Å"Universal Design Creating an Inclusive Work† , Inclusive design should non know apart faith beliefs, category, gender, sexual orientation and most significantly disablement, barrier free design believes in a word were everyone is treated indifferently and with the same human rights. ( UD pg 15 ) â€Å"Universal design is the design of merchandises and environments to be useable by all people, to the greatest extent possible, without the demand for version or specialized design.† –Ron Mace 1988 In order for something to be considered as an Inclusive Design, it should incorporate the undermentioned Principles.Equitable Use ( giving off equal chances to all users regardless their abilities )Flexibility in Use ( Can be modified to the users need )Simple and Intuitive Use ( It is easy to utilize whilst communication, it’s map )Perceptible Information ( communicates information efficaciously )Tolerance for Error ( Provides communicative warnings when being used )Low Physical Effort ( no demand of extra strength and attempt through the usage of the infinite )Size and Space for attack and Use ( appropriate infinite is given to suit wheel chair users and assorted organic structure types etc )( UD pg 72 ) History The universe Universal design was developed by Ronald, L. Mace about 20 old ages ago, who wrote the book â€Å"Universal Design, in Designers West†in 1985. Ronald, L.Mace was besides the laminitis of the Center for Universal Design. Throughout the old ages assorted Torahs, ordinances and criterions have been developed, all these helped with the development of making barrier free design. ( universaldesign.ie, 2013 ) Such Torahs came approximately as assorted injured war veterans. where seeing the importance of rehabilitation and more handiness, before all this people with disablement were concled and in no manner integrated into society as there were particular establishments for them, so people can take attention of them. ( NCSU ) . Harmonizing to Oliver Heiss.one can see that the first type of inclusive design in architecture can be seen in infirmaries which catered for the well-being of injured veterans ( B-FD p10 ) The Civil Rights Movement of 1960, was one of the first inclusive Torahs, although this was non based on making an equal enviourment for the handicapped.It was radical as it helped make equal chances and stopped stereotyped racialist remarks against African Americans ( jfklibary,2014 ) . In 1961 the first disablement criterions were created being the American National Standards Institute ‘s ( ANSI ) 117. These Torahs which helped to make to make The Disability Rights Movements and statute laws of 1970’s,1980’s, 1990’s and 2000’s the Torahs were largely applied in the Unitied States and helped in the creative activity of a modern and functional design.As one can see, from the history discussed in the book Barrier-Free Design it shows that the development of human rights for disablement in Europe was much more set back, and took longer to develop even though these 2 continents had the same types of jobs. ( B-FD P9 ) . In 1988 The Fair Housing Amendment was invoked as a solution in order to avoid favoritism in flats for people with physical disablement, the act was based on making an accessible system, by including lifts, inclines.etc. This was the first jurisprudence, which delt with the betterment of the architectural construction ( HUD.gov 2007 ) .During this clip Lewis Mumford, an designer critic besides helped to advance Social architecture. In 1990 The first American with Disability Act which was based on some Torahs, found in the Civil Rights Act of `1964 was aimed so that designers could hold guildles in making public topographic points, which provide a service or employment indistinguishable. Opportunities, sing their different abilities due to a disablement. ( D: MBA P30 ) When implemented right, design for handiness allows people to be where they need to be independently, expeditiously and with self-respect, and in making so liberate their ain and others’ clip resource. Harmonizing to the World Health Organisation a â€Å"disability† is the job of holding a trouble which creates restrictions and limitations in a twenty-four hours to twenty-four hours activities. The types of disablements encountered can be one of the followingMotoric damages which can be recognised by low musculus control, strength and paralysation ( non being able to command your organic structure good )Mental damagesA Centripetal Impairment is the deficiency of one of the 5 senses being vision, hearing, gustatory sensation and odor.Cognitive damages being jobs with larning mental maps such as address, retrieving etc( B-FD p9 ) Inclusive design in public topographic points is non merely the architectural construction of a topographic point new engineerings are besides being applied in order to assist certain disablements the American Disability Act covers assorted subjects which besides including â€Å"Fire-Protection without Barriers† , and † Housing for the† . All these have assorted versions to the criterion regulations used as they contain different mark users as explained by Oliver Heiss a edifice should be adapted to its demands and users. One can happen that most regulations and the best explains are those used in Public Spaces such as Offices, working infinites, museums and schools this is as the American Disability Act suggests such topographic points should be welcoming to all users as possible without know aparting those supplying a service and those traveling for a service. ( B-FD ) Unfortunitly many designers still invision inclusive design largely for people with mobility impaments this can be seen through illustrations of the Millenium Park in the US which does non cointain characteristics which re suited for all types of imparmnts even thouh it is inclusive for eople whicjh have mobility issues. Design Design planning and impetation is an of import measure when coming to making new architectural edifices as suggested in most of RIBAs picture architectues normally create a adviser group of people with frogmans disablements who will utilize the infinite being created, these members help to do of import determinations of little inside informations which help make an enviourment which is non merely suited for an mean user but can accommodate to all type of demands. Assorted instance surveies suggest different methods one can utilize to supply a suited enviourment for the user. A peculiar illustration which shows inclusive design to all type of users is the Fleet Library at the Rhode Island School of Design, The library was created to except the mark of a wheel chair user as every 2 cubicals are non the same each cubical has peculiar withs and highs to set to diffirent organic structure types and make a infinite where everyone can experience comfortable.An intresting fact is that book shelves are keept low so that everyone can make all the books in the shelfs and the infinite is left every bit unfastened as possible for people with mobility imparments. Ponce De Leon in an interview about the school besides says how this design was non something that was re adjusted to the assorted users but was aimed to be suited for all the diffirent users one finds in this library she argues the importance inclusive design is when larning architecture as most of the clip it is over looked.According to Robert Siege the topographic point has achived inclusive design besides due to the new engineering used throughout the country such as audio initiation cringles at the library chief desk which helps people with heairing imparment communicate an understand better the talker as a moving ridge is automaticly connected to his hearing assistance, besides the usage of natural lighting and good lighting helps persons with vision jobs to see clearly although the articles do ot province how the library is suited or helps persons with vision damage, but explains that assorted textures are used to make contrast of infinite which as RIBA suggestes in its serious of pictures can be used to assist visualy impared persons have a memorable user experience and demo way. The library makes cosmopolitan design unseeable whilst maintaining the topographic point safe and beautiful. ( Architizer, 2014 ) ( RIBA,2009 ) ( NPR,2010 ) Hazelwood School in the City of glazgow is designed for childs who suffer from 2 diiferent imparments ( double sensory ) , they choose to include inclusive design in a merriment and colorful manner in order to pass on the infinite from people of 2 to 20 old ages of age.The school has a big Windowss to let even distribution of visible radiation and usage childrens residuary vision. An intresting characteristic which the school is good known for is the alone trail wall made out of cork and assorted texture meaning the country their in this largely helps lead kids with vision jobs due to touch whilst learning them orientation accomplishments and motivates them to travel around which is of import for childs which have certain mobility issues this fact can besides be seen in serious of picture from Riba which spekes about the Eden Project and says the importance of touch and making textures for people to derive an expirence. Colours is besides one of the chief characteristics used to demo fluctuation whitin infinites and besides the usage of curvetures and non habing crisp corners help kids non to acquire baffled For kids who have cognitive issues pictograms are used to assist them garner information visually as they orientate throughout the school besides brail is used expeditiously through the infinite, one can detect that the pictograms used are simple images and have an effectual coloring material which create a contrast with the backround. Keith Bright in the book Disability: Making Buildings Accessible states the importance of this as we perceive 70-75 % of information through vision. ( D: MBA PG82 ) ( As suggested by the RIBA Award largely schools and old peoples places are being given particular attending to such item One intresting illustration which is based on a Public infinite in Sweeden is the â€Å"City Lounge† in St.Galllen. The City Lounge in St.Gallen Sweeden is a peculiar public infinite undertaking created In 2005 which created something diffirent in concurrence to other undertakings one can notice hold achived assorted awards for inclusivity. Although the topographic point is largely known for its artistic qualities and museum like experience as described by the magazine St.Gallens – Lake Constance Inspirations ( Na ) This suggest that a infinite should besides hold a nice user expirence in order to pull users as besides stated in the book Universal Design ( United Nations ) The infinite making the metropolis sofa is made out of a soft gum elastic granulated flooring ( Wetpour gum elastic ) which is anti faux pas, non toxic and is considered hygienic and safe for kids. ( http: //advantagesports.com.au/rubber-flooring ) The infinite is communicated to the user with the usage of icons throughout the floor which insteantly communicate its significance. The infinite is suotable for people with mobility, sound and cognitive issues but is non every bit much inclusive for those enduring with vision imparment as the infinite can be confounding due to the seemless design where tectile flooring is non used to make way and infinite is non divided. The infinite is created to play with 1s senses as every sense is given importance.An component which can besides assist people with cognitive issues such as Autisim is the usage of such smooth forms which are besides used in establishments and infirmaries which have persons enduring from cognitive issues illustrations of topographic points utilizing similar technics are De Zeester an institute for kids with cognitive issues and the â€Å"New Strun Center for Autisim in Allo† where its chief designer Magda Mostafa where she besides uses soft ages throught a infinite to supply flow and extinguish misleadingnes. ( Archdaily2013 ) ( Architizer ) ( B-FD ) Civil Rights Movement – John F. Kennedy Presidential Library & A ; Museum. 2014. Civil Rights Movement – John F. Kennedy Presidential Library & A ; Museum. [ ONLINE ] Available at: hypertext transfer protocol: //www.jfklibrary.org/JFK/JFK-in-History/Civil-Rights-Movement.aspx. [ Accessed 01 May 2014 ] .

The effect of the London 2012 olympic games

As part of the London 2012 Olympic Games the Great British Government presented a legacy that they hoped would aid them to win the bid to host the games. This included what they hoped would become beneficial long-term effects socially and economically for Great Britain. One of the claims made the government was: ‘Harnessing the United Kingdom's passion for sport to increase grass roots participation, particularly by young people – and to encourage the whole population to be more physically active'. Department for Culture, Media and Sport, 2010) Meaning that hosting the games would change the nation's attitude towards physical ctivity, contributing to a hopeful increase in participation in sport. This investigation explores the link between hosting the Olympic Games and sports participation in the host country, in particular around the host city of London. The study focuses on measuring the legacy effects a year after the games began. This research is being created to gai n a greater understanding about how the 2012 Olympic games has affected the nation – London in particular.With this information we also would like to make the results more specific and find out: how the Olympic legacy has inspired people and how distance of residency from the Olympic stadium ill affect their perceived perception of the games and finally what economic and social barriers may stand in the way of individuals becoming involved post- Olympic Games. METHODS DESIGN Data generation was carried out from the Opening Ceremony (27th July 2012) to exactly one year after the Opening Ceremony (27th July 2013). The approach taken was twofold, firstly a questionnaire was conducted.The first method of this study uses a self-completion questionnaire to determine a link between the London 2012 Olympic Games and the perceived impact on sports participation across England. This allows participants to self-evaluate the impact of this event, and thus provides a subjective evaluation , but still shows an important social indicator. The questionnaire includes close-ended questions for easier completion and so respondents do not tire, and therefore a larger response is more likely making the data more representative.The Likert scale will be used; respondent's attitudes will be obtained by asking them to respond to a series of statements, in terms of the extent to which they agree with them, where 1 was ‘Strongly Disagree' and 5 was ‘Strongly Agree'. The number of uestionnaire. Examples of positive statements are: ‘grassroots participation would be boosted. An already sports-mad nation would get fitter and healthier. ‘ (Department for Culture, Media and Sport, 2010). And, ‘These champions and potential champions provide an important inspiration forothers to ‘have a gd. McKay, 1991). Examples of negative statements for use in the questionnaire are: sports organisations need to ensure that marketing is sensitive to consumer resista nce arising from an awareness of how difficult it is to emulate our sporting heroes and heroines. ‘ (Hindson et al. 1994).And, ‘It's no good having a great Olympics in 2012 and inspiring many young people to take up sport if we don't have the facilities, coaching and infrastructure to get them involved and keep them in sport. ‘ (Draper, 2003). Research conducted by Hindson et al. (1994) concluded that the Olympics had a positive effect on club membership. Conversely, Edcoms (2007) found no clear correlation between hosting the Olympic Games and sport participation as a long-term affect, however, may lead to short-term gains. The second part of the process involved another questionnaire. This part of the study involved obtaining socio-demographic information including age, gender and distance of residency from the Olympic Park, all of which could affect a residents perspective of the event.Previous research has indicated that reactions could be based on these key fa ctors (Twynam & Johnston, 2004). Research has indicated that in ethnic minorities, such as East London, barriers exist such as unaffordable facilities and unavailable childcare, high crime rates, fear for personal safety and culturally inappropriate activities are of primary importance and may influence willingness to articipate (Seefeldt et al. , 2002). The chosen technique to distribute the questionnaires was the ‘drop and collect' method.This involves the hand delivery and collection of the questionnaires, providing a cost effective, reliable and very fast method to complete this research. Respondents are able to complete the questionnaire at their own pace therefore are more likely to complete it. The technique avoids interviewer bias and control over the selection process.

Juliets Monologues From Shakespeares Tragedy

Juliets Monologues From Shakespeares Tragedy Who is the protagonist of Romeo and Juliet? Do both titular characters share that role  equally? Typically, stories and plays focus on one protagonist and the rest are supporting characters (with an antagonist or two thrown in for good measure). Some might argue that Romeo is the main character because he gets a bit more stage time, not to mention a couple of sword fights! However, Juliet experiences a great deal of family pressure as well as an ongoing inner conflict. If we label the protagonist as the character that experiences the deepest level of conflict, then maybe the story is really about this young girl who is swept up by her emotions, caught up in what will become the most tragic love story in the English language. Here are some key moments in the life of Juliet Capulet. Each monologue reveals the growth of her character. The Balcony Scene In her most famous speech and her first monologue, Juliet wonders why the newfound love (or lust) of her life is cursed with the last name Montague, the long-standing enemy of her family. The monologue beings with the now famous line: O Romeo, Romeo! wherefore art thou Romeo? She then continues to say: Deny thy father and refuse thy name This reveals how their families have an antagonist history, thus their love would be frowned upon and difficult to pursue. However, Juliet justifies to herself why she should continue to love Romeo despite their family history, essentially saying that a name is superficial and does not necessarily make up a man. Tis but thy name that is my enemy;Thou art thyself, though not a Montague....Whats in a name? that which we call a roseBy any other name would smell as sweet. Declarations of Love In the balcony scene, Juliet is talking to herself, not realizing that Romeo is hidden in the garden, listening to her every word. After she discovers that he has been there all along, they two star-crossed lovers profess their affections. Here are some lines from the monologue  and a translation into simple English. Thou knowst the mask of night is on my face,Else would a maiden blush bepaint my cheek Juliet is blushing from thinking about Romeo and is happy that it is night time so that no one can see how red her face is and how excited she is.   Dost thou love me? I know thou wilt say Ay,And I will take thy word: yet if thou swearst,Thou mayst prove false; at lovers perjuriesThen say, Jove laughs. As any person giddily in love can relate to, you always are wondering if that person loves you back. Juliet is anxious about whether or not Romeo likes her, and even if he says he loves her, does he mean it or is he being a flirt? Juliets Choice In her last lengthy monologue, Juliet takes a big risk by deciding to trust in the friars plan to fake her own death and wake within the tomb to find Romeo waiting for her. Here, she contemplates the potential danger of her decision, unleashing a combination of fear and determination. The following are some lines with a quick breakdown. Come, vial.What if this mixture do not work at all?Shall I be married then to-morrow morning?No, no: this shall forbid it: lie thou there.(Laying down her dagger.) These lines reveal that Juliet has a plan b in case the potion doesnt work and she is forced to marry someone else her family has chosen for her. Her backup plan is to kill herself with her dagger. What if it be a poison, which the friarSubtly hath ministerd to have me dead,Lest in this marriage he should be dishonourd,Because he married me before to Romeo?I fear it is: and yet, methinks, it should not,For he hath still been tried a holy man. Now, Juliet is second-guessing whether or not the friar is being honest with her, is the potion a sleeping potion or a lethal one? Since the friar married the couple in secret, Juliet is nervous that the friar is now trying to cover up what he did by killing her in case he gets in trouble with either the Capulets or Montagues. In the end, Juliet calms herself by saying the friar is a holy man and wouldnt trick her. How if, when I am laid into the tomb,I wake before the time that RomeoCome to redeem me? theres a fearful point!Shall I not, then, be stifled in the vault,To whose foul mouth no healthsome air breathes in,And there die strangled ere my Romeo comes? Thinking of other worst-case scenarios, Juliet wonders what would happen if the sleeping potion wore off before Romeo could remove her from the tomb and she suffocated to death.   But in the end, Juliet rashly decides to take the potion as she exclaims: Romeo, I come! this do I drink to thee.

Jose Rizal, My Last Farewell Explanation Essays

Jose Rizal, My Last Farewell Explanation Essays Jose Rizal, My Last Farewell Explanation Paper Jose Rizal, My Last Farewell Explanation Paper Essay Topic: Cry the Beloved Country My Last Farewell by Jose Rizal Mi ultimo adios (Spanish  for My Last Farewell) is a  poem  written by  Philippine  national hero Dr  Jose Rizal  on the eve of his  execution on 30 December 1896. This poem was one of the last notes he wrote before his death; another that he had written was found in his shoe but because the text was illegible, its contents remain a mystery. Title Rizal did not ascribe a title to his poem. Mariano Ponce, his friend and fellow reformist, titled it  Mi Ultimo Pensamiento  (My Last Thought) in the copies he distributed, but this did not catch on. On the afternoon of Dec. 29, 1896, a day before his execution, Dr. Jose Rizal was visited by his mother, Teodora Alonzo, sisters Lucia, Josefa, Trinidad, Maria and Narcisa, and two nephews. When they took their leave, Rizal told Trinidad in English that there was something in the small alcohol stove (cocinilla), not alcohol lamp (lamparilla). The stove was given to Narcisa by the guard when the party was about to board their carriage in the courtyard. At home, the Rizal ladies recovered from the stove a folded paper. On it was written an unsigned, untitled and undated poem of 14 five-line stanzas. The Rizals reproduced copies of the poem and sent them to Rizals friends in the country and abroad. In 1897, Mariano Ponce in Hong Kong had the poem printed with the title Mi Ultimo Pensamiento. Fr. Mariano Dacanay, who received a copy of the poem while a prisoner in Bilibid (jail), published it in the first issue of  La Independencia  on Sept. 25, 1898 with the title Ultimo Adios.   [1] The stove was not delivered until after the execution as Rizal needed it to light the room. This 14-stanza poem of Jose Rizal talks about his â€Å"Goodbyes† to his dear Fatherland where his love is dedicated to. He wrote it on the evening before his execution. Farewell, dear Fatherland, clime of the sun caressd Pearl of the Orient seas, our Eden lost! Gladly now I go to give thee this faded lifes best, And were it brighter, fresher, or more blest Still would I give it thee, nor count the cost. On the field of battle, mid the frenzy of fight, Others have given their lives, without doubt or heed; The place matters not-cypress or laurel or lily white, Scaffold or open plain, combat or m artyrdoms plight, T is ever the same, to serve our home and countrys need. Interpretation The first stanza speaks about Rizal’s beautiful description of his Fatherland. He used the biblical Eden to describe the Pre-Hispanic Philippines which is an imaginary time of purity and innocence. He adores the beautiful country that he and others are fighting for. He said that he is glad to give his life to Filipinas even though his life was brighter, fresher, or more blest than it is  now  Ã¢â‚¬â€œ pertaining to the time when he wrote the poem. The second stanza speaks about the men who gave their life to his beloved country. Rizal said that their dedication and patriotism to the country is without second thoughts. It doesn’t matter how one struggles, that all struggles, all deaths, are worth it if it is for the good of the country. The third stanza speaks about Rizal’s love of liberty. The image of dawn that Rizal used in the first line signifies the liberation that he adores. In the third and fourth line, he says that if the colour of liberation lacks his blood, he must die for the country to attain freedom. The fourth stanza presents the flashback of Rizal’s love for the patria that started when he was young. He was young when he saw the martyrdom of the GOMBURZA and promised that he would dedicate himself to avenge one day for those victims. His dreams were to see his country in eminent liberation, free from sorrow and grief. The fifth stanza repeats Rizal’s dream of complete liberation. All Hail! † signifies that he is positively welcoming the dawn of freedom after his death. He also repeats what he has said in the third stanza that it is his desire to dedicate his life to the Patria. The sixth stanza describes the image of Rizal’s grave being forgotten someday. The grassy sod may represent the country’s development, the growth of liberty, and that with the redemption of the country, he becomes forgotten. Rizal does not say here that he wants monuments, streets, or schools in his name, just a fond kiss and a warm breath so he could feel he is not forgotten. In the seventh stanza, Rizal says he wants to see or feel the moon, dawn, wind, and a bird over his grave. The moon’s beam may represent a night without its gloom like a country without its oppressors. The imagery of dawn has been repeated here and its radiant flashes represent the shining light of redemption that sheds over his honour. Only the wind will lament over his grave. The bird does not lament him but sings of peace, the peace that comes with liberation and the peace with which he rests below. In the eighth stanza, the metaphor of the sun drawing the vapors up to the sky signifies that the earth is being cleansed by the sun like taking away the sorrows and tears that has shed including his last cry. Line 3 reminds us to remember why he died – for the redemption of the country. And he wants to hear a prayer in the still evening – evening because he may also want to see a beam of light from the moon which he stated in the stanza 7, and that it is before the  dawn. Prayers he stated that will make him rest in peace in God’s hands. Rizal said in the ninth stanza that he also wants his fellowmen to also pray for others who also have died and suffered for the country. Also pray for the mothers, the orphans and widows, and the captives who also have cried and have tortured, and again, for his soul to rest in peace. The tenth stanza says that Rizal’s tomb is on the graveyard with the other dead people. Rizal says that in the night, he does not want to be disturbed in his rest along with the others and the mystery the graveyard contains. And whenever we hear a sad song emanating from the grave, it is he who sings for his fatherland. In the eleventh stanza, Rizal says a request that his ashes be spread by the plough before it will no longer take significance. His ashes represent his thoughts, words, and philosophy making it his intellectual remains. The symbolic ashes should be spread all over Filipinas to fertilize the new free country long after he is forgotten. The twelfth stanza again speaks about being forgotten but Rizal does not care about it anymore. Oblivion does not matter for he would travel far and wide over his beloved fatherland. He keeps his faith with him as he sings his hymn for the nation. Rizal says goodbye to his adored Fatherland in the thirteenth stanza. He gives goodbye to his parents, friends, and the small children. He gives everything to Filipinas. Now, he satisfies his death by saying he will be going to a place where there is peace – no slaves, no oppressors, no killed faith. He is going to a place where God rules over – not the tyrants. Finally, in the last stanza, Rizal cries his farewell to all his fellowmen – his childhood friends, and his sweet friend that lightened his way. In the last line, he repeats that â€Å"In Death there is rest! † which means that he, being ready to be executed, is happy to die in peace.

Tourism in Boracay, Philippines Essay Example | Topics and Well Written Essays - 1000 words

Tourism in Boracay, Philippines - Essay Example The economic progress is one vital element of ecotourism. By means of nature as well as classification, ecotourism is a big business, moreover a fast-growing one. It orders approximately about two to four percent of every international tour, formulating it as one of the mainly worthwhile position markets within the tourism business. In sequence to be victorious, similar to any other venture, it should be administered by using sound dealing sense along with carefully planned marketing preparation. Numerous efforts of well connotation Non Government Organizations as well as local districts towards mounting ecotourism intentions have not been successful precisely due to lack of procedural skill along with financial visualization.Boracay beaches, has been one of the generally well-liked holiday destinations within the Philippines, is situated on the North-Western head of Panay Island inside Western Central of Visayas. It is made up of three communities; identified as, Yapak, Manoc-Manoc, and Balabag. Even if the island is barely approximately 9 kilometers long and 1 kilometer wide, it fascinates up to 5,300 tourists during max out season. The central tourist magnetism is a broaden beaches of white sand, expectedly identified as White Beach, to be found on the island's east coast. Vacationers take part in sunbathing, diving, swimming, beach volleyball, snorkeling, parasailing, boating, as well as other water activities. Extra natural fascinations on the island comprise the bat and crystal caves, puka shell beach, plus a mountain together with a surveillance deck on the pinnacle, along with a lifeless mangrove forest. On Boracay, Philippines ecotourism emerges to be connected with leisure interests like spelunking, horse back riding, climbing mountains, diving, etc.Situated as a tourist target, an overseas film squad was alleged to have initially revealed it during 1968. Further expansion took place through a blend of local ideas and foreign venture. This hurried and unexpected progress resulted in an environmental deprivation. The central difficulties were water value, fresh water source and solid waste managing.During 1997, the Canadian Urban Institute in partnership with the Department of Tourism organized a carrying aptitude examination for Boracay. There were about 40% of the 16 chief indicators were identified to have surpassed their carrying aptitude edges. The ground water value had been infected by fecal contagion, waste water releases, pesticides, detergents, fertilizers, herbicides, plus salt water disturbance. The towering coliform levels inside the marine atmosphere were put to documentation by DENR in 1996 as a result of too much nutrient filling produced by sewage along with waste water release. A prominent element of the documentation is the mentioning of the lack of efficient authority, vested benefit plus preconception in the performance and implementation of regulations as mistakes of the scheme. In reply, the DENR, DOT, as well as local administration units executed an environment organization and solid waste performance program to deal with the immediate difficulties of water value and waste release. A squad was produced from local administration units along with the private segment to strictly execute decrees on tourism together with environmental security. The community contribution in the decision-making was persuaded through seminars, workshops as well as civic clusters. Primary of this assemblage has been the Boracay Foundation, Inc., a type of industry association consisting of about 70 members whose proposal is to deal with the island's cost-effective, environmental as well as social concerns. In cooperation with the Boracay Dive Association, it accomplished solid waste also underwater administration. It convenes on the Boracay Solid Waste Action Team, the Boracay Special Task Force as well as the Malay Tourism Council. The local administrat

HAMAS Essay Example | Topics and Well Written Essays - 1000 words

HAMAS - Essay Example This network sustained the MB during the death of Hassan-al Banna. The succeeding leaders of MB used a proactive approach to overthrow secular governments and revive Islam. Despite the tough suppression, the MB became a classless movement that extended beyond Egypt and found its way to Palestine. The first MB in Palestine was formed in 1946 and participated in the Arab-Israeli war in 1948. In 1952 a faction of the MB was formed-The Palestinian Islamist Party. Its radical rather than reformist approach did not gather mass appeal and after its leadership was exiled the party became insignificant. The foundations of Hamas originated in the Islamic Centre which was established in 1973 in the Gaza Strip. It took over mosques and zakat committees; it established a welfare system and founded medical, religious, and health facilities and gained mass popularity (Knudsen 2004). In December 1987 a road accident between an Israeli truck and the automobiles carrying Palestinian laborers caused an extensive uprising-the first intifada. The Islamic resistance was slow to react because until then the Islamic Centre, particularly its leader Sheikh Yasin, was not ready to declare Jihad. Therefore, the Centre agreed to fashion a second organization, Hamas, which would participate in the armed resistance. If Hamas succeeded, the Islamic Centre would declare the organization as their own. In January 1988 Hamas initiated armed retaliation; in August 1988 the Hamas charter was released which states the affiliations, objectives, social responsibility and universality of the organization. The main leadership then shifted to Amman, so it controlled the finances and the military division. In 1992 Hamas’s intelligence wing integrated into the military wing (Mishal & Sela, 2000) The militant wing of Hamas used violence against Israeli civilians for retribution

Gangs and gang behavior - week 8 Essay Example | Topics and Well Written Essays - 250 words

Gangs and gang behavior - week 8 - Essay Example The Mexikanemi gang is highly organized, as evidence suggests that its members operate under a paramilitary structure (Shelden, Tracy & Brown, 2013). The gang’s structure comprises of three components. They include the connections they have with other non-members, prospects and its members. It has lieutenants, soldiers and sergeants. The gang members are mostly involved in serious criminal offenses such as murder, drug trafficking and robbery among other crimes (Walker, 2014). Currently, the gang is still active in prisons and on the streets. For example, in the last 4 years, the gang members had murder and racketeering charges where the members also executed people. Unlike other gangs in prisons or on American streets, the gang does not have gang allies. It is only in alliance with drug cartels in San Antonia and Laredo. The gang conflicts with other gangs such as the Texas Syndicate and New Mexican Mafia. It requires all of its members to remain loyal and a potential member has to kill someone to become a gang member. Those who want to get out can only do so if they die, hence the term â€Å"blood in, blood out† among its members (Shelden, Tracy & Brown, 2013). The use of drugs and homosexuality are all

Understanding training and coaching in the workplace Coursework - 1

Understanding training and coaching in the workplace - Coursework Example This can be done by: analysing the current skills of the employees; emerging organisational changes, for example new computer systems and/or production methods, identifying skills that can help the business and then consider training options accordingly (nibusinessinfo.co.uk, n.d.). TNA can also help management to distinguish the type of training needed to bridge the gap between workers present expertise level and the ability level that organisations need. TNA breaks down information around a particular occupation or a gathering of occupations to focus the learning, abilities, disposition and capacities expected to accomplish ideal execution in that employment or occupation gathering (Reyes, 2014). The workforce at McDonald’s can be trained through a number of training techniques which allow sufficient interactions and exposure for the employees to grasp knowledge and develop the relative skills. Since most of the staff is usually involved in servicing customers, taking order and making food orders, methods like on the job training, cross training, shadow training and interactive training methods, which involve constant employee participation and focus, can be utilised (Hr.com, 2001). These may include: quizzes, group discussions, practical demonstrations and role playing. Intuitive training sessions help to keep trainees occupied with the training, which makes reciprocate to the new data and they can also give in-session criticism to mentors on how well trainees are learning (Hr.com, 2001). Blended learning approach: involves recognising that one training method will not suit every employee. More or less, blended learning means utilising more than one training technique to prepare employees on one subject. This methodology can be best suited to the organisation as the organisation has mixed range of activities, like: production, service and management. Mixed adapting essentially bodes well (Trainingtoday.blr.com,

Intensive Care Competencies Research Paper Example | Topics and Well Written Essays - 2500 words

Intensive Care Competencies - Research Paper Example A qualified and effective nurse understands all the dynamics of patient advocacy (Kassirer, 2009). In the intensive care unit, a nurse becomes the patient’s advocate. If the patient is paralyzed, unconscious, asleep or in pain, the nurse becomes the advocate for his or her rights and integrity (Lundy & Janes, 2009). The patient must always be ventilated and properly positioned (Lipe, 2003). This takes a lot of courtesy and professionalism from a nurse. If the nurse is working in a hostile environment where the services are limited and resources are scarce, the integrity of service delivery may be compromised (Lipe, 2003). Therefore, the nurse has to use all the necessary means to shield the patient from embarrassment or unwanted happenings during the service delivery. Critical reasoning must always be tempered with clinical reasoning in the nursing profession (Brunt, 2008).The willingness and ability to take responsibility is one of the most prominent competencies during the i ntensive care (Joint Commission Resources, 2004). It is always easy for nurses to blame people and other players when things go wrong. Nurses can take advantage of their patients’ ignorance and fail to take the blame upon themselves when things go wrong (Kassirer, 2009). This leaves patients more confused. A professional nurse working in the intensive care unit should be able to take responsibility and blame upon both the team and the patient if need be. This also involves recognizing one’s shortcomings.... Therefore, the nurse has to use all the necessary means to shield the patient from embarrassment or unwanted happenings during the service delivery. Critical reasoning must always be tempered with clinical reasoning in the nursing profession (Brunt, 2008). The willingness and ability to take responsibility is one of the most prominent competencies during the intensive care (Joint Commission Resources, 2004). It is always easy for nurses to blame people and other players when things go wrong. Nurses can take advantage of their patients’ ignorance and fail to take the blame upon themselves when things go wrong (Kassirer, 2009). This leaves patients more confused. A professional nurse working in the intensive care unit should be able to take responsibility and blame upon both the team and the patient if need be (Elliott, 2006). This also involves recognizing one’s shortcomings (Lipe, 2003). During critical thinking, analysis and evaluation are used before a conclusion is r eached (Joint Commission Resources, 2004). Some of the analyses and observations end up pointing at some professional omissions and laxity on the side of nurses in the intensive care unit (Brunt, 2008). This can be solved by admitting these omissions. The ability to think fast enough is also extremely necessary (Elliott, 2006). During clinical reasoning, trial and error decisions can be made in genuine faith. A competent nurse should be able to explain such decisions when called upon (Kassirer, 2009). Sometimes, some of the team members can run out of the ideas while carrying out some sensitive procedures. The ability of a nurse to observe and address the individual needs of team members is critical. Most of these

Consultancy project Essay Example | Topics and Well Written Essays - 500 words - 2

Consultancy project - Essay Example PESTEL generally refers to Political, Economic, Social and Technological analysis. In this case, the political aspect entails the degree in which the state intervene the economy of the industry(Doole 2012, 46).In most cases, the political factors entail the labor laws, political stability, tax policy, tariffs, trade restrictions and environmental laws. In the Spanish catering business, these factors play a key role in influencing and controlling the business. Being a food industry or business, the political aspect in this case will be based on the business health regulations that relate to the preparation of food. There would be a close-scrutiny by the state on the aspect of how clean the food is (Doole 2012, 48).The Spanish government plays a key role in influencing the health aspect in the catering industry. Alternatively, other factors such as labor laws and tax rates also affect the Spanish catering business. Economic factors in the Spanish catering business include the exchange rates, interest rates and the economic growth. These factors are of great benefit in this industry. This is because the catering industry depends on people’s disposable income in order to spend in the industry (Doole 2012, 54).Alternatively, the economic growth, inflation rate and the interests’ rates determines how the catering industry makes its decisions and operates. Some of the economic factors, which affect other businesses including capital costs and market inflation, will also influence the Spanish catering business (Doole 2012, 60). Social factors of the Spanish catering business will play a key role on the business. In most cases, the social factors include the health consciousness and the cultural aspects, emphasis on safety, age distribution and the population growth. In this case, the trends in the social factors would to affect the business demands for the catering services. It will also affect how the catering

Understanding training and coaching in the workplace Coursework - 1

Understanding training and coaching in the workplace - Coursework Example This can be done by: analysing the current skills of the employees; emerging organisational changes, for example new computer systems and/or production methods, identifying skills that can help the business and then consider training options accordingly (nibusinessinfo.co.uk, n.d.). TNA can also help management to distinguish the type of training needed to bridge the gap between workers present expertise level and the ability level that organisations need. TNA breaks down information around a particular occupation or a gathering of occupations to focus the learning, abilities, disposition and capacities expected to accomplish ideal execution in that employment or occupation gathering (Reyes, 2014). The workforce at McDonald’s can be trained through a number of training techniques which allow sufficient interactions and exposure for the employees to grasp knowledge and develop the relative skills. Since most of the staff is usually involved in servicing customers, taking order and making food orders, methods like on the job training, cross training, shadow training and interactive training methods, which involve constant employee participation and focus, can be utilised (Hr.com, 2001). These may include: quizzes, group discussions, practical demonstrations and role playing. Intuitive training sessions help to keep trainees occupied with the training, which makes reciprocate to the new data and they can also give in-session criticism to mentors on how well trainees are learning (Hr.com, 2001). Blended learning approach: involves recognising that one training method will not suit every employee. More or less, blended learning means utilising more than one training technique to prepare employees on one subject. This methodology can be best suited to the organisation as the organisation has mixed range of activities, like: production, service and management. Mixed adapting essentially bodes well (Trainingtoday.blr.com,

Consultancy project Essay Example | Topics and Well Written Essays - 500 words - 2

Consultancy project - Essay Example PESTEL generally refers to Political, Economic, Social and Technological analysis. In this case, the political aspect entails the degree in which the state intervene the economy of the industry(Doole 2012, 46).In most cases, the political factors entail the labor laws, political stability, tax policy, tariffs, trade restrictions and environmental laws. In the Spanish catering business, these factors play a key role in influencing and controlling the business. Being a food industry or business, the political aspect in this case will be based on the business health regulations that relate to the preparation of food. There would be a close-scrutiny by the state on the aspect of how clean the food is (Doole 2012, 48).The Spanish government plays a key role in influencing the health aspect in the catering industry. Alternatively, other factors such as labor laws and tax rates also affect the Spanish catering business. Economic factors in the Spanish catering business include the exchange rates, interest rates and the economic growth. These factors are of great benefit in this industry. This is because the catering industry depends on people’s disposable income in order to spend in the industry (Doole 2012, 54).Alternatively, the economic growth, inflation rate and the interests’ rates determines how the catering industry makes its decisions and operates. Some of the economic factors, which affect other businesses including capital costs and market inflation, will also influence the Spanish catering business (Doole 2012, 60). Social factors of the Spanish catering business will play a key role on the business. In most cases, the social factors include the health consciousness and the cultural aspects, emphasis on safety, age distribution and the population growth. In this case, the trends in the social factors would to affect the business demands for the catering services. It will also affect how the catering

The Kite Runner Theme Assessment Essay Example for Free

The Kite Runner Theme Assessment Essay Sex, it can be an act of love or even a way to demonstrate passion, but can it also be used as a way to show dominance? In the play â€Å"A Streetcar Named Desire† Sex represents power. Stanley rapes Blanche in order to demonstrate his superiority over her. Sex is not just a way to show affection to another person. Stanley uses sex as a tool to prove his might. He demonstrates to Blanche that he can have her whenever he wants her. Raping Blanche is one way Stanley proves he has control over Blanche and her sister. Even now in modern society sex is used as not only a way to show affection, but also as a way to display supremacy. In southern California we have thousands of sex offenders running rampant through the streets. In there minds its okay to dominate another person through sexual activities. Stanley, in the play, is described as a masculine person. He is physically strong and is often referred to as a beast. Animals, out in the wild, use sex to show dominance in their clan or group. For example the rest of the walruses looks up the walrus that has a mate. Stanley is in this way an animal. He allows his primal instincts to take over. Therefore he is the dominant male in the household and must have everything his way. Around this time males are still looked upon as the â€Å"providers† for their families, therefore they had a higher position. Even without Stanley raping Blanche he already had some type of influence over her and her sister. Blanche tries to make Stella leave Stanley. Stanley already does not like Blanche and when he notices her not falling in line with what he wants he begins to attack her. First by removing Mitch from her side then by removing Stella. Once he notices she is weak he decides to strike. Power is a desirable thing to come by. It comes to no surprise that Stanley took advantage of Blanche and raped her. Like in the animal kingdom if their dominance is being challenged they must answer the call or risk loosing everything. Stanley like having things the way they were and in the end he displayed his power and control over Stella and her sister.

Connectivity A Consumer Trend Marketing Essay

Connectivity A Consumer Trend Marketing Essay This project is in lieu of 50% of our grade. This report is based on connectivity as a consumer trend. It throws light on the history, evolution and future of connectivity as a trend. This report has been compiled by Athina DSilva (ID-101648277) and Callahan Brown (ID-101664347), under the supervision and guidance of Professor Noela Michael. C:Program FilesMicrosoft OfficeMEDIACAGCAT10j0287005.wmf CONSUMER TREND: CONNECTIVITY WHAT IS A CONSUMER TREND? According to ANDY HINES, it is important to keep track of consumer trends as it helps in providing a primer on the evolving global trends, and how these global trends further evolve in the future (Hines. A 2008, p23). The knowledge gathered from the study of trends can be put to use in terms of detecting threats, uncovering new opportunities, crafting strategies, exploring new market products and services and most importantly understanding consumer needs. Hence as defined by the English dictionary a consumer trend may be defined as consumer habits or behaviors that prevail among customers of a particular good or service. It is helpful to keep track of these trends as it not only help forecasters determine simply how much a particular group of customers buy a product or service but also how much they spend. Data collected by a trend forecaster may include information on how much a consumer uses a particular product/service, and how they communicate with their social network about that particular brand. In the year 2012, connectivity is said to be one of the consumer trends that is evolving and has already become a necessity to millions. An article by CHRIS FOX talks about the different trends that are booming which will continue to do so, but the overall theme of all these trends is connectivity. Chris Fox explains how, in spite of the business/electronics world becoming more and more complex by the day the consumers seem to be keeping up and adapting to these changes fast. Connectivity does not only define the internet but also branches out to entertainment connectivity such as television, cable or satellite TV. Then there are smart phones, ultra books, connected appliances, card less payments etc (Fox, C 2012, p 8-9) CONNECTIVITY AS A TREND: A higher emergence of new technology seems to be spanning the media, social space, internet and telecom; hence the digital consumer came in to being .consider the fact that the TV took 13 years, radio took 38yearsand the internet took 4 years to hit 50 million users; (Infosys, 2011). This not only shows us how technology is evolving rapidly but has also accelerated these changes in the digital landscape and how fast these digitally active consumers accept and embrace these changes with ease. Consumers have changed the way consumers make purchase decisions, communicate, respond and transact. INFOSYS analyzed this trend and the participants in the digital economy; they fully realized the need to place and make sure the digital consumers were at the core of their business. (Infosys, 2011) The landscape for wireless connectivity is evolving rapidly, and with these modifications come new challenges for delivering the best quality of consumer experience. Over the last few years there has been a huge growth in volume in terms of mobile data consumption not only by laptops and computers but also smart phones. Smart phones in particular, have seen a massive expansion in numbers with the smart phone forecasts to rise to approximately 64 percent of all cell phone sales in Western Europe by 2015. Public Wi-Fi networks have grown beyond expectations as well. For example -in the UK British Telecommunication plc has now over 1.5million public hotspots. (Orlandi, et al 2011, p1) Not so long ago customers were connecting to the internet via a dial -up connection modem. The birth of the broadband initially offered the advantages of high data rates as well as an always on connection. But now this so called broadband connection is not solely for using the internet but it also supplies its customers with high definition broadcast TV and enhanced telephone services. This offer goes by the name of Triple Play , this form of connectivity has already spread from The middle east to most European countries like France and is rapidly becoming the norm everywhere. (Hows, C 2006, p73) Figure 1: AOL BOX , Source : Hows, C (2006) FIGURE 1 depicts the Triple Play technology. The AOL box (figure 1) has a high speed ADSL 2+ modem and voice over IP capability. An Ethernet port allows a connection from the set top box to the TV thus providing their customers with high speed internet, a cable TV offer as well as n enhanced telephone line. ( Hows, C 2006, p73) WHATS BEEN INVESTIGATED AND FOUND OUT BY MARKETING THEORISTS ON CONNECTIVITY AS A TREND: The alignment between end-user products and services that accompany them is a key trend in this industry. This has been proved in the case of Apple computers Incs I pod i.e. a portable digital music player, which is integrated with I tunes music store. The development between the service and handset relationship has proved to be a success. Enabling the transfer of ringtones from a mobile operator to a mobile phone that can play it clearly is a powerful yet simple example of the service-to-platform convergence service. Facilitating this link between the 2 allowed mobile operators who deployed this service to generate revenue from each subscriber for services they subscribed to other than a voice connection as depicted in figure 2. Figure 2 : U.S. Mobile Phone Revenues ARPU: 1999-2010 Source: Scherf, K (2006) The figure above shows the gradual increase in the revenue from the year 2000 to 2010. Another example would be the sales of high definition television and the upgrade to a HD television service. A high definition display provides consumers will turn to a service provider such as cable, Telco (if available) or satellite in order to provide them with a broader content. certainly the era of antennas will facilitate over -the-air high definition of local channels, but the increasing consumer base (figure 3) indicates that they are paying for such services due to the fact that they are seeking more in terms of High Definition programming, half of them initiated this service last year . These are the trends that service providers are studying in order to help them determine how much high definition content to provide their customers with .The graph below shows the increase in the sales of high definition displays in the late 2006, where service providers will have an even larger base of potential high definition customers. Figure 3 : high definition TELEVISION SERVICES :SUBSCRIPTION AND INITIATION Source : Scherf, K (2006) Broadband And Conectivity: It had been said that the number of worldwide households that have broadband is expected to increase from 184 million at the end of 2005 and will move towards the mark of 400 million at the end of 2010. Each consumer will center on how effectively broadband carriers build enticing packages of services and enter the realm of experience providers. Consumer research showed that unique service offerings and good consumer support happen to be key variables in improving consumer satisfaction and retaining customers. (Scherf, K 2006, pp 4-5) Broadband Enabled Content: Households with a home computer and broadband connection drive a share of digital home services and product trends now. Although the lure of a broadband connections are faster e-mail and categories of media active consumers-those consumers that have invested heavily in online applications such as music, videos ,movies and photography already number in millions of households. Research shows that a prominent percentage of U.S internet users are now paying for these online content experiences as shown in Figure 4. As more consumers begin to use internet content services as complements to existing broadband, television and mobile phone subscriptions there is bound to be an expected increase in the number of users paying for these services as value- added -services rather than the stand -alone-subscription. Revenues in the U.S for such entertainment like music, movies, gaming and videos via the internet all of which can be enjoyed with a broadband connection at home on a computer was sai d to increase $11 billion annually by the end of 2010 ,which is quiet an enormous change. ( Scherf, K 2006, pp7-8) The figure 4 below shows the percentage of internet users that are 18+ and paying for their online content .the highest percentage of users use the internet for online music and is followed by pc gaming , online console gaming shows a still lesser percentage and the least number of users for online videos. Figure 4 : Percentage of Internet Users Paying for Online Content Source: Scherf, K 2006, pp7 Most of the services currently are PC based and with the consumers strong familiarity with the internet multimedia content and their increasing desire to enjoy video content on the television will increase the demand to bridge the solutions like todays digital media adapter or electronic devices with direct connection to the internet and their home networks( television).a good example would be the HOMEZONE SERVICE offered by AT T ,which includes the internet video offerings of AKIMBO ,this is defiantly one model that can lead to the success of connected entertainment experience that consumers crave for. ( Scherf, K 2006, pp7) Multimedia Networks: The market for linking a home PC to a CE device is quiet small as of now. Furthermore the market for the digital media adapters has not fared as well as it was hoped to have by many manufactures due to many challenges such as the high prices and the less-than -perfect connectivity issues. That being said, there is going to be an expected increase in consumer use of digital content in terms of both downloading and streaming due to the emergence of multimedia network i.e. PC-CE,as consumers seek ways to extend the means of entertainment beyond their home computers. For example the GLOBAL DIGITAL LIVING research identified a global base of households in millions that are potential buyers of atleast a point-to-point music distribution system as shown in the FIGURE BELOW. (Scherf, K 2006, p 14) Figure 5: categorize Global Digital Music Enthusiasts Source : Scherf, K 2006, p 14 Already over 500,000 XBOX users have linked their xbox to their home computer, including media center systems that are beginning to enter a large base of households worldwide. Another category of products to be watched in this area is the network attached storage media servers (NAS).these will be use to back up any digital content but will also enable its users to stream its contents in various ways in the comfort of their own homes. (Scherf, K 2006, p 14) HOW HAS THE INDUSTRY UTILIZED AND DOCUMENTED THIS TREND? From his key note for the manufacturing innovation conference in 2012 held in Orlando, Florida. Futurist Jim Carrol spoke about how manufacturing companies can add value to their product through intelligence and connectivity. He said connectivity is one of the leading trends which will define products through the next 10 years. According to Jim Carrol, everything around us is built to be plugged into everything else, the essence of the devices we used then has changed to what they are now. Since everything around us is driven by innovation and the need to improvise and innovate in order to be on top and increase business velocity and how connectivity as a trend is now the driving force or the core foundation to everything in our lives. ATT is in the process of developing clothing with in- built body sensors that keep track and monitor blood pressure, perspiration rates and other health indicators. The core foundation here reflects on connectivity, and is based on the idea where one small cell phone App tracks everything. This basically gives us an idea of the rapid pace of innovation in terms of connectivity. (Caroll, J 2012) HOW HAS THE INDUSTRY UTILIZED THIS TREND IN CREATING AND CHANGING THE MARKETING MIX? All of the changes above have all taken place one after the other over night and its very obvious that these changes in peoples lifestyles will also lead to changes in how organizations approach potential customers and sell their products. Since each product is unique and has different functions and different types of buyers companies have to come up with customized marketing mix for each product. V.I. THE MARKETING MIX DESIGNED KEEPING CONNECTIVITY- AS A CONSUMER TREND IN MIND WOULD BE AS FOLLOWS: PRODUCT- the means by which consumers create and share commercial and personal content, enjoy a variety of entertainment and programming Apps and enhance their productivity be it at home or on the go is evolving immensely as digital technologies are become more mainstream. We have now reached a point where the digital life style comprising the consumer activities mentioned above has become more of a reality now than ever. The last decade has seen a lot in in terms of solid activity and potential among multi- players in service delivery, development of software and platform design to address the growing consumer need for solutions in terms of enhancement of their life style and productivity application from broadband to new television services to portable music. (Scherf, K 2006, pp 5-6) The digital lifestyle market growth has largely been consumer driven and products and services have been acquired in piecemeal fashion. For instance, three-fourths of data networks in U.S households were purchased directly at retail by consumers, meaning it was up to them to decide if they had a need for network as in to share a single connection for instance; if the solution for their needs were based on social parameters such as reviews, performance and opinions from trusted and known sources; lastly if they knew how to install and configure the product. QUAD-PLAY BUNDLE is an example which includes mobile communication and entertainment services in their package. This part of the marketing plan also deals with product enhancement,in earlier times the mobile phone was nothing but a bulky voice transmitting device , now the headsets are sleek ,converged devices that not only help in transmitting or enabling voice communication but can also provide diverse experiences ,from camera li ke functions to video viewing capabilities etc. Since 2004 80% of mobiles in U.S markets have been camera capable pieces. Ever since the invention of cell phones with cameras, service providers have been offering attractive prices to entice their clients to buy a cell phone with a camera. This demand has further increased with the introduction of mega -pixel camera phones that promote services like photo sharing and printing. Also, SMS(short message service) have been futher enhanced with 2 way video calling . (Scherf, K 2006, pp 5-6 ) PLACE: with regards to connectivity there isnt a particular place that organizations can be specific of when it comes to marketing their product. They have to cover all area such as offices , homes and even connectivity on the go as people opt to stay connected even when they are travelling from one place to another be it through their lap tops ,I pads or even cell phones. The advent of the 3G technology is a good example of the know fact that people find it a necessity to be connected even when theyre on the move and hence the element of place in the marketing mix cannot be confined to 1 aspect but is has to cover all aspects of connectivity in terms of different locations. PRICE: with regards to the growing needs of consumers to stay connected, consumers are willing to pay any price to be connected at all times. Now service providers are coming up with reasonable packages for their clients to keep them connected. A good example is the etisalat triple play, (e-vision), black berry and I phone packages that are available. Fulfilling the requirement for end to end wireless applications for customers at low costs have been implemented. (ICRM India, 2012) PROMOTION: this is the most important element of the marketing mix. Service providers have various promotion methods to attract a strong client base and spread awareness of their product/service. Promotion methods include advertising via the television, magazines, internet, bill boards, and social networking sites, holding press conferences, appointing a brand ambassador to promote the product or service and lastly putting up official websites for the product. VI. WHAT ARE THE CONSUMER BEHAVIOR CONCEPTS IN TERMS OF CONNECTIVITY? MOTIVATION: connectivity has become a major delivery channel for all industries. It creates easy access and convenience for consumers, it has also emerged as one of the easiest and most opted means of increasing and improving business agility throughout the business world from customers, partners, employers, employees and suppliers. The fact that even though it is in so much demand by consumers it is very cost effective as suppliers have come up with various schemes and benefits and most importantly different forms of connectivity ,be it via 3G connections on cell phones, 3 in 1 modem that links TV, landline and broadband connection etc. (ICRM India 2012) CONSUMERS ATTITUDES TOWARDS THE TREND: based on research it has been said that connectivity (data networking) is become a success story on its own. Penetration of data networking has grown from 2.5 million in U.S households at the end of 1998 and has said to exceed 20 million today and also an estimated 80 million worldwide because it solved a couple of key problems such as allowing multiple users to access shared resources such as broadband. (Scherf, K 2006, p 12). All consumers have a positive attitude towards the trend .The only negative aspect of the trend is the risk of using the internet if people arent well educated in terms of using the internet for online shopping, or banking etc. BUYING AND DISPOSING OF THE TREND: According to an article posted by the official JIM CARROLL website, he talks about how connectivity has no end and how it will only keep evolving. Consumers opt to use the trend as they are extremely dependant on it in terms of easy access, quality of experience, delivery and pricing of the trend. Since most of the services are online ranging from household to electronics, medical equipment etc it is impossible for consumers to replace or give up this trend no matter what. He says according to research firm IDC internet trafficking will grow to 32% each year starting from 2010 2015 (Caroll, J 2012). Hence, it is practically impossible to dispose of this trend. INTERNAL AND EXTERNAL INFLUENCES ON THIS TREND: Connectivity has a customer base of active, assertive and active members identified by their craving for unique, participation and independence. This craving is motivated by several internal and external factors such as: Convenience and Personalization these consumers demand customized and personalized products and services and connectivity as a trend provides then with it. Entertainment and Experience consumers value innovative experiences and hence seeks to be engaged in it whenever they can this is also something connectivity provides its customers with. Peers Impact customers rely heavily on peer reviews for anything and everything. Secure and Easy purchasing customers want to make their purchases anywhere and at any time and in this point in time (digital age) access, speed and security is paramount and connectivity provides then with this satisfaction as well . ( Infosys 2011) Accountability and Transparency customers demand for integrity, honesty and accountability. V.THE IMPACT OF CULTURE AND SUBCULTURE ON THESE TRENDS: Culture and subculture do play an important role in this trend, it is known as consumer acculturation, it is a subset of socialization and acculturation. Consumer acculturation is only in terms of consumption processes. It can also be defines as a socialization process wherein an immigrant consumer learns the behaviors values, norms and attitudes of a culture that are not the same from their culture of origin ( T Ogden, Denise, R Ogden, James 2004, p4) Also a good example of culture and its effect on this trend is the fact that now technology is trending towards the production of more female friendly goods. Another example is now almost all countries have their online shopping site; these sites have the option of changing the display language to anything including a change in currency display. Also, one of the most obvious impact culture has on this trend is the change in language display on cell phones in any country in the world. Consumers can now choose to view their phone display in their preferred language at the click of a button. VI.CONCLUSION- HISTORY, EVOLUTION AND FUTURE OF THIS TREND: Connectivity has revolutionized the world of computers and communication and entertainment. The invention of telegraph, radio, telephone and computer are the level of such unparallel development of capabilities. Connectivity represents one of the most successful examples of the benefit of investment. Soon the trend of connectivity in terms of the internet, media, and phones was used by everyone. The commercialization of connectivity involved not only competitive development, private network services but also development of such sophisticated products that help people stay connected at all times (M Leitner, et al 2011). Connectivity is in so much demand that now it is not just a trend followed by millions but is also a necessity to most people specially in the health care sector. It is no longer only a means of networking and providing customers with entertainment and other services on the move or in the comfort of their homes but is evolved into becoming something people cannot function without. The future of this trend over the next 3 years is predicted by a trend forecaster, Jim Carroll by name. He described the trend to be never ending in terms of its evolution, and looking around us with the way we consumers behave towards this trend it is hard to say this is something we would give up or replace.